By : Joseph X. Rodts

Peloton Order spike

With coronavirus pandemic cases rising stay at home orders re occurring. Our homes have transitioned from a comfortable place for us to live into place to facilitate all our activities. It is in effect been a opportune time for at home products. For Peloton at home exercise bikes you would believe that there would be an increase in orders due to more people staying at home.

Although, Peloton is receiving a high volume of orders from customers they haven’t been able to meet the demand. Peloton has reported that there order-to-delivery time will not return to normal until 2021.

CEO John Foley blamed the resurgence of coronavirus cases in several states for keeping demand above normal. Peloton’s revenue has seen a dramatic increase in revenue but this has came from undelivered orders.

Peloton has taken proactive steps to meet the demand by opening a brand new factory in Shin Ji, Taiwan. Peloton has doubled production capacity in the past year to meet the demand but cases only seem to rise further.

Separate from the rise in coronavirus cases Peloton will have to focus on rebuilding for a while until they fill all their remaining orders. Peloton is expected to see profits increase another 100% by the end of 2021.

source: https://www.supplychaindive.com/news/peloton-production-capacity-factory/585057/

Racist H&M Ad Response

H&M a retail clothing company ran this ad on there website for a duration of time until it was picked up by news outlets and social media users who slandered the company for its racist ad. The sweatshirt reads coolest monkey in the jungle and its on a black boy this was the racist connection and narrative behind why this ad was controversial.

H&M immediately lost famous brand ambassadors G-Eazy & The Weekend. The company took action to handle this controversy by hiring a diversity leader and issued a public apology that was featured on their homepage. The parents of the child said they didn’t believe the ad was racist.

The child’s mom had said that she wouldn’t see any racial connection other than her son modeling a shirt. Margo said she supported people who speak out against racism but dosen’t share same opinion with them in this instance.

Dove’s Tonedeaf Ad

Dove ran this ad on Facebook and a make up stylist reposted the ad and her disgust for Dove. The post made by the stylist received over 10,000 likes and once Dove caught wind of the situation they pulled the ad. Dove faced heavy criticism for their ad and the message behind it. A black woman cleansing herself and becoming a white women. Dove responded back to the criticism by tweeting.

Dove’s response to the situation was rapid but did it stop the criticism? No. One user on twitter found patterns within their ads of racist undertones and one user shared a screen shoot of an old dove ad that received a great deal of attention.

Dove released another response but this was to no avail. Running an ad like this can be viewed by many differently, but the ad itself creates a harsh parallel between the two skin colors. Black to white is the first transition not white to black or white to asian. It creates racist undertones that were amplified by the public. Of course Dove would not inherently seek to make a racist ad but thats what happened as a result of this ad and the public labeled the company as “tone-deaf”

Three Crisis Responses Analyzed

Across all three of these responses we can analyze what steps each company took to handle their crisis and how it affected their brand in the eyes of the public

• Peloton made their customers feel confident within their ability to meet demand by utilizing public relations to show that they would be expanding to fulfill the orders of their customers.
• H&M responded to their “racist” ad by deleting the ad and apologizing for their mistake. H&M took actionable steps to show their initiative to fix their mistake and adjust their brand’s vision and goals. They did this by hiring a diversity leader and issuing a public apology.
• Dove responded in an efficient manner but was it enough to regain the approval of its customers and the public? It is not evident based on the tangible steps Dove has taken to create a sense of renewed respect for the brand. Dove has not shown any willingness to take steps to proactively work on adjusting their brand image.

Conclusion

Handling a crisis requires commitment to solve an issue that is at hand and committing to readjusting their goals in order to compensate for their wrong doing. Doing so in a positive, efficient, and remarkable way can show customers how a brand is willing to create a different outcome than the one presented to them.

By: Joseph X. Rodts

It is a natural process for anything overtime to evolve. In advertising a company or brand often times creates a logo to serve as the face of the brand. A logo will inevitably change as time progresses. In this post I will document some logos that have changed over time and talk about why they did so in order to stay identifiable and recognizable to the consumer.

As you can see many of the logos had started from more abstract designs and evolved into simple identifiable logos. It’s great to see this evolution happen over time for a brand because it shows they’re willingness to adapt and change. These logos are seen as currently having a very minimalistic approach to design.

As per the infographic you can see Apple’s drastic changes made to their logo. They went from a tattoo like logo design to a simple out line of an apple. This change is vital to a company because it makes the company logo easily identifiable to the consumer.

On the other hand the Levi’s logo has not changed for the past 164 years. I believe this logo hasn’t changed from it’s initial design due to the fact that this logo is simple and recognizable. Anytime you see the Levi’s jeans they have the Levi’s tab on the back pocket that makes them so identifiable and recognizable.

Other companies like Microsoft and Shell have been on a quest to constantly change their logo to suit the needs of the current time period. Their older logos if they were to use them now would be outdated and place them lower in consumer value. Having a mindset geared towards removing text or changing stylistic touches can create a positive brand image.

Apple’s logo can be compared to Levi’s in that Apple has only had one logo represent them for an extended period of time. Apple has made minor stylistic touches to their logo to adjust their brand image over the years. The same can be seen with Coca Cola their cursive logo has been the backbone of their logo.

To develop, what is most common within a great logo is an identifiable figure. For Twitter it is their bird for Nike it’s the swoosh. A figure can be defined as either a shape or an object. Having a recognizable logo can further the brand amongst competition because consumers become familiar with the product or service and the image that surrounds it.

In reviewing this information I’d ask you to think of some of your favorite brands and visualize their logos. Ask yourself “Why is this logo recognizable to me?” “Is it because of the bright colors or simplistic design?” Think about the product or service associated with that logo.

To conclude when we look at logo’s overtime they change and evolve into what we recognize them as today. Having subtle changes made to the logo is key to adapting to the landscape of the market. A recognizable logo will make a company stand out and succeed amongst it’s competition.

In the public relations field working from home has become a common theme amongst the industry. This has obviously been due to the stay at home order enacted by the government to keep citizen’s safe from the pandemic. This order has forced public relations firms, and workers to adjust their mindset for how to survive in the market today.

Companies that are in the public relations industry have had to adjust their goals, and plans to the struggling times of COVID-19. It is something that is truly different than any other time in the industry. Companies are being sensitive to the content they put out today to ensure they will be heard amongst the sea of information in the media. Companies have to account for how to tell their story properly, and when to deliver it.

The telling of the story is vital to stake holders. It is vital to write a story in a manner that will establish brand positioning. In these stories if they see a great piece of work about how a company is going to deliver to their customers and stake holder’s it promotes a positive brand image. Consistently creating a positive brand image makes customers inspired to trust a company and a want to buy their service.

When to deliver the story is critical in the news cycle. Public relations workers and firms realize that if they don’t fit into that slot of the “breaking news” they must be categorized as a follow up story. The delivery is essential to ensure that they’re being heard.

One of the most essential parts to telling a story as a public relations professional is to be real. If you become inauthentic in the eyes of the consumer you will lose what you have at that moment which is there attention and trust. As a public relations professionals we need to have proper messaging, and ensure we are communicating proper messages to the consumer. It is so great to do this because we solidify the brand identity in the mind of the consumer.

The next best thing a public relations firm or worker can do for a brand is communicate what the brand is doing that is benefiting the world around them. To compare this sentence to an example is like Nike running a campaign for equality after Colin Kapernick kneeled. This is a move to show their support for the equality movement, but documenting how Nike is donating to the cause for equality is more important. It is more important because it show’s initiative in the eye’s of the consumer.

The best move public relations firms and workers can do now is show how they are adjusting to meet the needs of their consumers. If this occurs it shows first that they care about people and secondly that they are doing something to grow in a positive manner under any circumstances. The action of doing this shows a brand is willing to work with the consumers and create a positive experience for them.

Sources:

How to adapt your PR strategy for the COVID-19 outbreak

https://www.provokemedia.com/long-reads/article/%27pr-s-moment-to-shine%27-creativity-in-the-covid-19-era

ViVoo is new innovative product for health anaylisis of the human body. The colorful package is something inviting. The sleak tri fold design draws you into the visual aspect of the product. The ViVoo test stick is encased in an artful secure package. This is great for bringing new customers in to the product. 

The app is simplisitic and offers innovative user features. I find this to be great for the understanding of tools this ViVoo houses. I like that this product is unique in creating perspective for users on their own body. 

The website offers immediate communication for the customer about wellness tips and ViVoo special offers. The homepage of ViVoo’s website has an appealing color palate which is awesome for an inviting experience for customers. The homepage shows an image of the stick and the app which exemplifies the functionality of the product. The readily available links to their social media outlets on their homepage is practical for staying up to date on ViVoo’s product information. Upon scrolling through the site I found images of healthy foods and a video explaining the app to be used on the phone along with the ViVoo stick. 

The social media page has the same color palate as the website. I like this similarity because it creates a cohesive image for the brand ViVoo.  

I like this product. The health and wellness image is great for ViVoo. This mentality of showcasing health benefits to customers is a great way to bring in new clients for ViVoo. I would like to see this product flourish in the market. This tool of health analysis could be introduced into the health industry and become a great asset for their patients. ViVoo is an innovative approach to health and wellness and is capable of modern day use.

In Advertising and Public Relations images and videos are being used now more than ever to convey a vast amount of information in minimal time. In the digital age of Twitter, Instagram, and Facebook companies have to insert marketing strategies into these platforms because it creates an image in the consumer’s mind of the service they provide. Often times company’s ads will be in between snapchat stories or instagram stories. They do this so that you have to sit thru the ad to see the actual post’s you care about. This constant insertion of companies provides a deeper connection between consumers and brands.

Videos now feature fast moving graphics and text to keep viewers engaged with what is happening on screen. The strategy behind this is used to draw more attention than would be given to friends Instagram or Snapchat posts. Bright colors, flashing text, and logos of the brand are all apart of tactics that Ad & PR firms have to use to increase their chance at engaging the customer. 

The imagery now is rapid due to the attention span of the consumer. Amazon, McDonalds, and Apple are all giant corporations and they understand speed of service and simplicity of branding is vital to success. This revolution found in the digital age is nothing new. Advertising and Public Relations have all been around since the dawn of companies. The tactics are the only things that have changed.

In my personal experience I find these ads innovative. In watching a great ad I can identify the companies benefit in my personal life. I can also identify where I can find them by a website or who they are by a logo. This functionality is how companies make themselves superior to other companies. I see in my own life I engage with these ads when I need a service.

I see advertising and public relations changing by having moving ads everywhere. To clarify my statements I see trucks with moving images and videos. This visual aspect engages the users eyes over any other still image. I see that this is going to become a priority for the giants of corporations.

Advertising is something that we as industry influencers have to become conscious of the changing ad mechanisms. I would like to see in Ad and PR these opportunities become readily available for the common folk so they can compete. Giant corporations are plastered on cityscapes to create this identity in the consumers mind and are apart of society. 

In my mind Ad & PR should be constantly open to change as time goes on. I feel the progress within this industry is vital because if firms of Ad & PR don’t work with the constantly evolving platforms they will not survive. I want to experience these changes in my own life because this is positive for society moving towards the greatest advertising creating a positive change for society as a whole. The short bursts of advertisement are window into consumers needs and the efficiency of the ad will win them over.

Sales Associate and Social Media Co-Ordinator

Company:Fun Stuff Too

Link:https://www.indeed.com/viewjob?acatk=1doci195k0hrq000&adid=254273997&advn=2668704198920249&from=web%2CiaBackPress&jk=b260976d215e5aba&pub=4a1b367933fd867b19b072952f68dceb&q=social%20media&sjdu=i6xVERweJM_pVUvgf-Mzud2KHack-wE2Lb7KQz0L0LZGH8E4SuXe8UeyJ4sNFbyX&tk=1dochsvsv53ov800&vjs=3

Skills Required

Customer Service

Check customers out of store thru point of sale software

Do post’s for social media and Instagram

Maintain website contet

Action Items to become stronger candidate

Proficient understanding of Social Media Platforms and Instagram

Understand point of sale software

Meet and understand the customers buyer persona

Campus Marketing Representitive

Company: Insomnia Cookies

Link: https://www.indeed.com/viewjob?acatk=1docidmne0hrq000&adid=217167228&advn=8159980916885575&from=web%2CiaBackPress&jk=842af8218b486920&l=Grand%20Rapids%2C%20MI&pub=4a1b367933fd867b19b072952f68dceb&q=social%20media&sjdu=0ZFwD5rbjMRcHz87Kzx_g1PEay6wwZmzE9_jgNDTWmsgWdnm6whtz-5h7GXMLLJXgc1y-fmqKVRtLnvD3MkpOw&tk=1docibj4c53ov800&vjs=3

Skills Required

Self motivated

Marketing,Advertising, or Communications Major

Active Presence on social Media

Action Items to Become a stronger candidate

Show certifications in Hootsuite and Hubspot

Explain knowledge of advertising and communications I have gained thru GVSU

Social Media Coordinator

Company:Ada Bible Church

Link: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=7cf68e81-e476-4cf2-8a3d-0b6628f92fdc&ccId=19000101_000001&jobId=339099&source=IN

Skills required

Experienced in organizing social media campaigns

Outlining online post plans

Experienced in Adobe Software

Action Items to become a stronger candidate

Learn and become proficient in Adobe Software

Social Media Expert

Company: CDKI Holdings

Link: https://www.indeed.com/viewjob?from=web%2CiaBackPress&jk=d846549b98b74e2d&l=Grand%20Rapids%2C%20MI&q=social%20media&tk=1docibj4c53ov800&vjs=3

Skills Required

High energy and enthusiasm with knowledge of restaurant business

Action items to become a stronger candidate

Learn about restaurant business and what their typical buyer persona is

Senior Social Media Specialist

Company: Amway Inc.

Link:https://www.indeed.com/viewjob?from=web%2CiaBackPress&jk=d846549b98b74e2d&l=Grand%20Rapids%2C%20MI&q=social%20media&tk=1docibj4c53ov800&vjs=3

Skills Required

Want to propel products through social media use

Need to understand buyer persona and appeal to them

Six years experience

Action items to become a stronger candidate

Spend time understanding social media analytics and how to use them to a company’s advantage

Gain more experience in social media field

Social Media Specialist

Company: RedWater Restaurant Group

Skills Required

Bachelor’s Degree in Marketing,Advertising, or Photography

2 years of Experience

Experienced in buyer persona

Action items to become a stronger canidate

Gain experience in a social media

Understand buyer persona

Social Media Coordinator

Company: The Garcia Companies

Link:https://www.indeed.com/viewjob?acatk=1dodeq2bg4esg800&adid=254273595&advn=2668704198920249&from=web%2CiaBackPress&jk=c9812779d2a779cf&l=Los%20Angeles%2C%20CA&pub=4a1b367933fd867b19b072952f68dceb&q=social%20media&sjdu=i6xVERweJM_pVUvgf-Mzud2KHack-wE2Lb7KQz0L0LYN7BtjhfJSqkVG0qs6uI3W&tk=1dodeopo7pch0801&vjs=3

Skills Required:

2+ Years of experience

Working knowledge of photoshop

Action items to become a stronger candidate

Gain experience in the field of photoshop

Get familiar with photoshop

Social Media Marketing Specialist

Company: Marco Rufo Real Estate Group

Link: https://www.indeed.com/viewjob?adid=318645091&cmp=Marco-Rufo-Real-Estate-Group&from=iaBackPress&jk=0ccc6a76fea3e79c&pub=4a1b367933fd867b19b072952f68dceb&sjdu=QwrRXKrqZ3CNX5W-O9jEvRZWgTaos7KIpqUcW2YFaQkEwrqyr58MllCqiATtXHEY7dPFxaSricoyJBcrS2uzpgeXky0gPaFCPv9Ly2u6hR5pkKkELpZLUVrpIRlt6y2v&t=Need%20Social%20Media%20Marketing%20Specialist&tk=1dodeopo7pch0801&vjs=3

Skills Required:

Know how to use social media platforms

Edit pictures

3 years of social media experience

Actions to become a stronger candidate

Gain social media experience

Learn how to edit pictures for customer appeal

Publicist/Social Media Marketing Manager

Company: Rodeo Reality Inc

Link: https://www.indeed.com/viewjob?adid=316167152&cmp=Rodeo-Realty%2C-Inc.&from=iaBackPress&jk=46589417a19b8159&pub=4a1b367933fd867b19b072952f68dceb&sjdu=QwrRXKrqZ3CNX5W-O9jEvQOURiBK2fpQ4vUAeoCKDMVYHf-QG4ZThxZnJdlCFxHNS-MvGeW60ND2ZAEyMt_Ziw61sGkdaNt8AtNG5Hm_N3eF8Y9_d9OJ-Avt-QQUN5mR&t=Publicist%20Social%20Media%20Marketing%20Manager&tk=1dodeopo7pch0801&vjs=3

Skills Required

3 years of Experience

Real Estate office 1 year of experience

Action items to become a stronger candidate

Gain experience in social media

Gain real estate experience

Social Media Manager

Company: Levity Live

Link:https://www.indeed.com/viewjob?cmp=Levity-Live&t=Social+Media+Manager&jk=fa384c061ef4d711&sjdu=Zzi_VW2ygsY1fzh3Ma9ZsE4zIT1NTXCwgFBhdjeTC3OJnucHllQf0xDvKeHNnYhrcc3LDKP1IGQc2FJyZTYqXg&tk=1dodeopo7pch0801&adid=319949101&pub=4a1b367933fd867b19b072952f68dceb&vjs=3

Skills required

3 Years of experience

Bachelor’s degree

Action items to become stronger candidate

Gain experience in social media

Graduate from G.V.S.U

An infamous podcast that I wanted to review for this blog post is the Joe Rogan Experience with special guest Elon Musk. I felt reviewing this podcast was fitting for an AD&PR blog post because Musk on the show smoked marijuana. This resulted in a loss of shareholders and dramatically lowered the stock market value of Musk’s Tesla Motors Company. 

Watching this podcast was quite entertaining for me. I have watched Joe Rogan’s podcast previously and I have seen him interview people like Mike Tyson, Jordan Peterson and Kid Cudi. This wide range and variety of guest is what I believe attracted Musk. 

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In an analysis of Joe Rogan’s public relations that he has through his podcast we can see that this plethora of guest’s not only grants him a lot of online presence but garners him a unique power which is to be put in the highest echelon of podcasts. In the medium of podcast it is unique to see how Joe Rogan propelled himself into this position. 

Musk and Rogan is a PR movement for both people. The Joe Rogan Experience gains mass attention from the public and Musk’s interest increase in his ventures with Tesla. 

In watching this podcast I did not see a clear moment of advertising to promote a given product but of course talk of Tesla occurred which could be interpreted as advertising. Nonetheless we can find Musk speaking about the personal experiences he has which advertise a different side of Musk. It is uncommon to see an entrepreneur of Musk’s status allow this intimate view of him. 

In an academic approach of viewing this podcast we could see that Musk clearly wants to dismiss the notion of the possible secrecy he and his company want to uphold for the public. Comparing entrepreneurial giants like Jeff Bezos and Mark Zuckerburg to Musk is changing the narrative for himself and his company. This is due to the reason of Musk being on this podcast. Musk’s presence on this podcast creates an intimate bond for Musk and the public. Musk association with Tesla promotes Tesla through his presence which turns into a new found interest that appeals to people interested in Musk rather than just the company itself. 

In the moment of Musk smoking a marijuana filled cigar with Rogan we can see this broken secrecy and societal bond initiated.  Musk could’ve easily passed off the cigar and said no due to company reasons but he took the risk of enjoying this cigar to be involved intimately with the podcast.

To summarize the AD & PR angle to an infamous podcast we will look at the causal relationship that is presented through JRE podcast, Musk, and Tesla. JRE podcast is seen as exhibiting the public relations aspect of AD & PR. This is found through the intimate relationship found between viewer and JRE. Musk being interviewed on the podcast is a vessel of advertising for himself and his company. This merger of JRE and Musk rewards both party with a larger viewership. The move of Musk smoking marijuana with Rogan brought negative financial gain for Tesla but ultimately resulted in a larger audience and fan base for Tesla because of the controversy that occurred.

In the process of sifting through information for raw data we need info graphics to help display information. Using this manner of visual presentation is powerful because it can help ease in statistics into something that can become tangible for our viewers. This is due to fact that imagery helps convey data. In this blog post I will explain the steps and research used to construct an info graphic.

The goal of this info graphic is to explain the amount of collective usage there is within social media and online shopping. I also wish to explain the demographics in which we find this usage most common. 

In a study by internetlivestats.com it is stated that “Every second, on average, around 6,000 tweets are tweeted on Twitter” which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. 

A significant statistic found on wordstream.com is that there are “95 million photos and videos shared on Instagram per day”

A data set obtained from The Daily Best finds that “Snapchat users sent out an average of 87 million Snaps on a daily basis in 2017.” 

Another static obtained from statista finds that “In 2016, 209.6 million U.S people were online shoppers and had browsed” 

For the sake of clarity and uniformity we will work with the amount given from each statistic to calculate per day usage only to explain the usage of each platform.   

TWEETS PER DAY = 500,000,000

INSTAGRAM POST AND SHARES PER DAY = 95,000,000

SNAPCHATS PER DAY= 87,000,000

ONLINE SHOPPERS PER DAY = 209,600,000

The purpose of this section is to find out how many people use each platform. In order to do this I will use statistic found from sources on the Internet.

A figure on daily user usage for twitter is obtained from theverge.com they state “Twitter now has 126 million daily users”

A piece of data on daily users for Instagram is obtained from sproutsocial.com they say that daily Instgram daily use is about “500 million people”

A quote on the daily usage of Snapchat is obtained from influencemarketinghub.com “there were 191 million daily active Snapchat users” 

A statistic obtained from statista.com states that “2.14 billion people worldwide are expected to shop online”

TWITTER DAILY USER BASE = 126,000,000

INSTAGRAM DAILY USER BASE= 500,000,000

SNAPCHATS DAILY USER BASE= 191,000,000

ONLINE SHOPPING DAILY USER BASE= 2,140,000,000 

When we look at which activity is being used this is simple to understand.  For the sake of simplicity and referencing of statistics found within this post we can highlight what each platform is being used for. 

Twitter usage is for the purpose of sending out tweets.

Instagram is meant to share photos, videos, and post Instagram stories.

Snapchat is used to send snapchats and make story posts. 

Online shopping is used for shopping.

To clarify the statistical finding we will now look at how many people use the Internet in 2019.

In finding from staista.com we find that 

73% of 65+ years old use the Internet

84% of 50 to 64 year olds use the Internet

87% of 30 to 49 year olds use the Internet

100% of 18 to 29 year olds use the Internet

To categorize these findings into an info graphic we will add each percent from statisa.com to a sum total of 344%. We will proportionally analyze the daily usage and user base by using each percent from each age group. The point of doing this is to be able to categorize how large the piece of the pie is from each age group.

65+ year olds

.73 / 3.44 = .21

50 to 64 year olds

.84 / 3.44 = .24

30 to 49 year olds

.87 / 3.44 = .25

18 to 29 year olds

1.0 / 3.44 = .29 

Using the percentage of usage of each age group we will now multiply this by the daily posts/browsing done per day by each age group. 

I will use the data mentioned earlier in this paper. 

The order from each statistical value is organized as 

Age group

TWEETS PER DAY 

INSTAGRAM POST AND SHARES PER DAY 

SNAPCHATS PER DAY

ONLINE SHOPPERS PER DAY 

65+ year olds

.21 * 500,000,000 = 105,000,000

.21 * 95,000,000 = 19,550,000

.21* 87,000,000 = 18,270,000

.21 * 209,600,000 = 44,016,000

50 to 64 year olds

.24 * 500,000,000 = 120,000,000

.24 * 95,000,000 = 22,800,000

.24 * 87,000,000 = 20,880,000

.24 * 209,600,000 = 50,304,000

30 to 49 year olds

.25 * 500,000,000 = 12,500,000

.25 * 95,000,000 = 23,750,000

.25 * 87,000,000 = 21,750,000

.25 * 209,600,000 = 52,400,000

18 to 29 year olds

.29 * 500,000,000 = 145,000,000

.29 * 95,000,000 = 27,550,000

.29 * 87,000,000 = 25,230,000

.29 * 209,600,000 = 60,784,000

I will now do the same calculations but now I am finding the amount each age group makes up of the platforms user base. 

For the sake of clarity we will follow the same format of the previous section 

65+ year olds

.21 * 126,000,000  = 26,460,000

.21 * 500,000,000  = 105,000,000

.21 * 191,000,000  = 40,110,000

.21 * 2,140,000,000  = 449,400,000

50 to 64 year olds

.24 * 126,000,000  = 30,240,000

.24 * 500,000,000  = 120,000,000

.24 * 191,000,000  = 45,840,000

.24 * 2,140,000,000  = 513,600,000

30 to 49 year olds

.25 * 126,000,000  = 31,500,000

.25 * 500,000,000  = 125,000,000

.25 * 191,000,000  = 47,750,000

.25 * 2,140,000,000  = 535,000,000

18 to 29 year olds

.29 * 126,000,000  = 36,540,000

.29 * 500,000,000  = 145,000,000

.29 * 191,000,000  = 55,390,000

.29 * 2,140,000,000  = 620,600,000

Now that I have the proportional daily usage and amount of users for each age group we can now construct an info graphic.  

Social Media is a tool that is essential in the 21^stcentury. If you don’t exist on a social platform you don’t exist to the rest of the world. To a generation of young kids and adult’s social media is second nature to their communication with the rest of the world. 

In my personal life I am not active on social media. I don’t use social media in my own time because I don’t feel the need to. Professionally the only thing that I see necessary to use is linkedin. I started to use linkedin after working a full time job this summer. I felt that using this social media platform was vital to me building my reputation in the job market. 

In my perspective I see others using social media in totally different ways than I. The only way I can sum my idea up is that, people use social media to promote things that they care about. I see others using social media in a professional setting to build a reputation and make multiple connections to entice employers.

I see social media being beneficial in the aspects of making connections and reaching an audience that would be non-existent without the presence of the platform.  I see social media becoming detrimental to peoples perception of others. I see in my life people looking at social media influencers like gods when in reality they are just people. I see the use and impact of social media bringing upsides to reaching new people but hurting peoples psyche because of the persona that surrounds influencers or themselves.  

I have seen a massive change in social media since it started. I remember these platforms being a vessel of expression now it has become a business. I have seen the implementations of these platforms engineering ads to the user’s personal page so that they can grow business for others and gain a profit for the platform. I hated this because I felt like it polluted something that was once fun for a generation.

The platforms I see staying for the long haul is Instagram and Snapchat these platforms are visually appealing and have multiple ways for their users to communicate and share their ideas. I see twitter being on the way out because it only has a singular mode of expression which is tweets. 

I hope in the future social media isn’t put in such a high priority in people’s lives. I understand the fundamentals of why it is, but it isn’t good for people to be this out of touch with reality. The use of these platforms is powerful because of the gain that can be made for an influencer. I don’t want this to become the only reason why we engage with each other because this “connection” that is made to an audience. This is not real and people become dollar signs. This is something that goes against the morality of human interaction and it is something that is superficial. Social media is powerful but the purpose of our use of is what needs to be understood.